Hi, I am Eothen ZENG,
a game marketer & designer.
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About me
If you're wondering, my Chinese name is Zeng Zishan(曾梓珊). I have extensive experience in marketing and publishing games. To date, I have completed five internships, actively contributing to titles such as Teamfight Tactics, Age of Empires Mobile, Earth: Revival, OnceHuman, Forza Horizon 5, Forza Motorsport (2023), Destiny 2, Detroit: Become Human, Arcadegeddon, and Beatblade.
During my 1st internship at Battlecry Technology Co., Ltd, I served as a Google Ads and TikTok Ads manager.
In my 2nd internship at NetEase Games, I provided marketing and publishing strategies for AAA games on Steam.
In my 3rd internship, I have been interning at ByteDance, working on publishing strategies for Earth: Revival.
In my 4th internship,, I joined Timi Market Center in Tencent for the Global Launch of Age of Empires Mobile.
Currently, I am working at Riot Games, participating in publishing for Teamfight Tactics .
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I am also a Y4 student in The Chinese University of Hong Kong, shenzhen who major in marketing. Can't wait for my graduation!
My articles include:
And more Research Articles that I cannot show here...
I also designed and pitched games.
I've created several projects through participating in game jams and a university course. Scroll down for more!
An immersive 2.5D puzzle-solving game. Players control wind to trigger rain and extinguish fire.
A horror-themed, 2D top-down combat puzzle game with the protagonist's limbs chopped off.
My creation includes...
A metroidvania ARPG game. The protagonist must try their best to escape from a secret hospital.
